- Controller
- William Viet Pham trading as Carno AI
- ABN
- 52 450 548 691
- Privacy contact
- admin@carnoai.com
- Website
- carnoai.com
- Effective date
- 2 October 2026
- Version
- 1.1
Carno AI provides AI-powered automation and internal workflow services for businesses. This Privacy Notice explains how Carno AI handles Personal Data when you visit our website, contact us, receive business-to-business outreach from us, book or attend a meeting, become a client or otherwise interact with Carno AI.
This notice primarily describes processing for which Carno AI decides why and how Personal Data is used and therefore acts as controller. When Carno AI processes Personal Data solely on a client's instructions as part of a client automation, the client normally acts as controller and Carno AI acts as processor under the applicable Data Processing Agreement. Client automation systems will generally be deployed within technology accounts or infrastructure owned or controlled by the client, with Carno AI granted the access reasonably necessary to build, configure, monitor, maintain and support those systems.
No home address is published in this notice. Privacy and data-protection enquiries can be sent to admin@carnoai.com.
01Personal Data we collect
Website and enquiries
If you contact us or book a call, we may collect your name, work email address, company, role, message, meeting details and other information you choose to provide.
Business outreach
For relevant business-to-business prospecting, we may use professional information such as your name, role, company, LinkedIn profile, business email address, business contact details, outreach history, replies and expressed interests or objections.
Meetings
We may process attendee names, email addresses, calendar information, meeting notes and, where enabled, meeting recordings and transcripts.
Clients and business contacts
We may process names, roles, work contact details, correspondence, project information, contracts, invoices, payment/accounting information and information needed to manage the commercial relationship.
Technical and security information
Our service providers and systems may generate limited technical, authentication, security and diagnostic information needed to operate and protect our services. We do not currently use website analytics or advertising tracking technologies.
02Where Personal Data comes from
Directly from you
For example when you email us, complete a booking form, attend a meeting, respond to outreach, enter into an agreement or otherwise communicate with Carno AI.
Public and professional sources
We may obtain business contact information from public company websites, LinkedIn and other professional/publicly available sources where relevant to business development.
Business systems and providers
Information may also be generated through tools used to manage communications, meetings, customer relationships, contracts, accounting and security.
03Why we use Personal Data and our lawful bases
Where we rely on legitimate interests, we consider the purpose of the processing, whether it is necessary and whether your interests, rights and reasonable expectations override our interests. You can object to processing based on legitimate interests, and you have an absolute right to object to the use of your Personal Data for direct marketing.
04Business-to-business outreach
Carno AI may contact relevant people at businesses where we reasonably believe our services may be relevant to their professional role. UK data-protection law can apply to this activity where we use information that identifies a business contact, even where the information is publicly available.
For electronic marketing, we distinguish between corporate subscribers and individual subscribers. Corporate subscribers include companies and limited liability partnerships. Sole traders and certain partnerships are treated as individual subscribers and have stronger protections under PECR. We do not intend this notice to authorise outreach that would require consent under PECR. If we are unsure whether contact details belong to an individual or corporate subscriber, we should apply the more protective approach.
We identify ourselves in our outreach and provide a practical way to ask us to stop. If you object to direct marketing, we will stop using your Personal Data for that purpose. We may retain a minimal suppression record so that we can respect your request in future.
05Meetings and Fireflies
Carno AI may use Fireflies.ai to record and transcribe business meetings. Recording is not silently enabled: the Fireflies assistant is admitted/allowed into the meeting by Carno AI, and attendees receive a meeting-chat message informing them that recording is taking place and explaining how recording can be stopped if needed or wanted.
Meeting recordings and transcripts are used for accurate notes, action items, follow-up and maintaining a record of relevant business discussions. Routine Fireflies recordings/transcripts are normally retained for up to 90 days unless there is a documented reason to retain a particular record for longer. Important decisions or actions may be transferred into the appropriate business record before the recording/transcript is deleted.
07International transfers
Carno AI operates as an Australian business and uses technology providers that may process information in the United Kingdom, European Economic Area, United States, Australia and other locations. This means Personal Data relating to people in the UK may be transferred internationally.
Where Carno AI is responsible for a restricted international transfer under applicable UK data-protection law, we seek to rely on an applicable UK adequacy regulation or appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism, together with any assessment required by law.
Client automation systems may also use technology providers selected or contracted directly by the client. The client, as controller, is responsible for assessing the transfer arrangements applicable to providers it engages directly, although Carno AI may assist with relevant technical information where appropriate.
Where Carno AI appoints a subprocessor on the client's behalf, the international-transfer requirements applicable to that subprocessor are addressed through the relevant contractual and data-protection arrangements.
08How long we keep Personal Data
These are standard retention positions rather than a promise to keep every record for the full period. We may delete information earlier where it is no longer needed and may retain it longer where a specific legal, regulatory, security or dispute-related reason requires this.
10Your data-protection rights
Depending on the circumstances, UK data-protection law may give you rights to be informed about processing; access your Personal Data; correct inaccurate information; request erasure; restrict processing; receive certain data in a portable format; and object to processing. Where processing relies on consent, you can withdraw that consent without affecting processing that was lawful before withdrawal.
Direct marketing. You have the right to object at any time to the processing of your Personal Data for direct marketing. If you make that objection, we will stop processing your Personal Data for that purpose.
To exercise a privacy right or ask a question, contact admin@carnoai.com. We may need to verify your identity before acting on a request.
11Complaints
Please contact Carno AI first if you have a privacy concern so that we can try to resolve it. If UK data-protection law applies to your Personal Data, you may also have the right to complain to the UK Information Commissioner's Office (ICO).
12Security
Carno AI uses technical and organisational measures designed to protect Personal Data against unauthorised access, disclosure, alteration, loss and destruction. These measures include access controls, credential protection, encrypted transmission where appropriate, data minimisation, retention controls, backups where applicable, and incident-response procedures.
Where client automation systems operate within client-controlled infrastructure, security responsibilities are shared according to the relevant system and contractual arrangements. Carno AI applies appropriate controls to its own access to those environments, while the client and relevant technology provider remain responsible for the aspects of the environment they control.
No system can guarantee absolute security.
13Changes to this notice
We may update this Privacy Notice when our services, systems, providers or legal obligations change. The current version will be made available through carnoai.com. Material changes will be reflected by updating the effective date and version.
14Contact Carno AI
- Data controller
- William Viet Pham trading as Carno AI
- ABN
- 52 450 548 691
- admin@carnoai.com
- Website
- carnoai.com
Carno AI does not publish the controller's residential address in this Privacy Notice. If additional contact or representative information is legally required for a particular processing activity, Carno AI will provide it through the appropriate channel.